Whitepapers
Original research and analysis on AI brand visibility. Data from real brands, real models, and real buyer personas.
Brand Visibility Across Personas
Does brand visibility vary across personas when prompt wording is held fixed? Is this consistent across verticals?
Relevance Beats Reach
What gets a YouTube video cited in Google AI Overviews? A ranking model trained on 5,000 citation tasks shows relevance to the prompt matters far more than views or engagement.
GEO Is Not Just SEO In Disguise
Does strong SEO performance ensure visibility in AI search? An analysis of 65 million AI citations shows SEO is a poor predictor of GEO performance.
What the Average Hides
Brand visibility across AI models and audience personas, and why the headline number is only half the story.
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