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For Content Marketing

Create content AI is more likely to recommend

See what AI cites today, identify content gaps, and generate AI-optimized content to improve visibility over time.

Sound familiar?

The challenges you're facing

The challenge

How Gumshoe helps

I don't know if my content appears in AI answers

Citation tracking shows which of your pages AI models reference and where they appear.

SEO doesn't cover AI visibility

Dedicated metrics designed to understand AI visibility and citations, beyond traditional rankings.

Creating AI-optimized content is guesswork

Content recommendations informed by visibility gaps and citation patterns across 11 AI models.

I can't measure AI content ROI

Track visibility trends over time and relate them to downstream performance signals.

Why Gumshoe is different

Gumshoe simulates how AI talks
to real people, not just machines

Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.

The Proprietary Gumshoe Method
Weekend Adventure Seeker New Pet Parent Dual-Career Couple Senior Pet Companion Health-Conscious Pet Advocate
ChatGPT

Measuring how AI talks to people

Gumshoe runs conversations as real buyer personas across every major AI model and shows you how each one responds.

All Competing Tools
chatgpt.com
Scraping anonymous session...

Scraping requires anonymous browsing

Scraping results from a chat session in an anonymous browser does not capture how AI talks to real users.

Real buyer personas

Every conversation runs as a specific persona so you see what your buyers actually see

Every major AI model

ChatGPT, Claude, Gemini, Perplexity, and more. Same persona, different answers.

Different people, different answers

See exactly how AI recommendations change depending on who is asking

Content intelligence for the AI era

Go beyond traditional SEO. Understand and optimize how AI discovers and recommends your content.

Citation Tracking

See which of your pages AI models reference in their answers and how frequently they appear.

Content Gap Analysis

Identify topics and questions where your brand is missing from AI-generated responses.

AI Content Generation

Generate AI-optimized content informed by visibility gaps and citation patterns.

Source Attribution

Understand which domains AI models cite most for your topics and where you rank among them.

Visibility Trends

Track how your content visibility changes over time across all major AI models.

Optimization Recommendations

Get actionable suggestions to improve how AI discovers and recommends your content.

Other tools show you dashboards
Gumshoe shows you what to do

From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.

Capability Gumshoe Other tools
Persona-driven analysis Deep None or basic
AI content generation Built-in None or limited
Page-level AIO audit Detailed scoring None or limited
Citation source tracking Full Partial
Buyer criteria analysis Yes No
AI models covered 11 models 4-6 models
Entry price $0.10/conversation $100s to $1000s

Content Generator

Generate AI-optimized content

Gumshoe identifies where your brand is weakest, then generates structured content designed to close those gaps. Every piece targets a specific opportunity from your report data.

FAQs

Structured question-and-answer pages that target the exact queries buyers are asking AI models in your category.

How-To Guides

Step-by-step content optimized for the instructional formats that AI models prefer to cite and recommend.

Knowledge Articles

In-depth content targeting specific personas and buyer criteria where your brand has the largest visibility gaps.

Comparison Pages

Competitive content that helps AI models understand your differentiation and recommend you over alternatives.

Gap-TargetedPersona-SpecificModel-OptimizedMulti-FormatInsight-Driven
"Every AI prompt is basically its own little campaign now. Gumshoe showed us which personas and topics AI models associated with our brand, and we used that to create content that actually shows up in AI answers. Citations of content from our domain went up 557% in less than four months."

Kris Gosser

CMO, Shipium

Frequently Asked Questions

How does citation tracking work?
When AI models include sources in generated answers, we analyze those references across a large set of relevant questions to understand which of your pages and competitor pages are being referenced.
What types of content can I generate?
You can generate FAQs, how-to guides, knowledge articles, comparison pages, and other formats informed by your visibility data and citation patterns.
How is this different from SEO?
Traditional SEO focuses on search rankings and traffic. Gumshoe focuses on how AI models discover, describe, and reference content in generated answers. The two approaches are complementary but require different signals and strategies.
Can I use the generated content directly?
Generated content is designed to accelerate creation and provide a strong starting point. We recommend editorial review before publishing, and many teams also use the insights to guide their own content development.

See how AI sees your content

Run a free visibility report and discover content opportunities.

Free to start · No credit card required