Is your brand showing up in AI answers?
- Personas: see how often your brand shows up in AI chats using synthetic users
- Competitors: where you rank against rivals across ChatGPT, Claude, Gemini, Perplexity, and others
- Citations: which websites are influencing AI answers about your category
Head to Head Comparison
How the Gumshoe Visibility Audit Compares to Others
Every number side by side, from entry pricing through to model coverage and seats.
| Feature | Gumshoe | Everyone else | What this means |
|---|---|---|---|
| Starter | $99/mo. Free full audit first, no card. | $95 to $99/mo. Trials expire, or entry covers one model. | Gumshoe provides more depth, more insights, more models, and you see your visibility before you pay a cent. |
| Personas | 8 buyer personas per audit. | No persona layer. Flat prompt lists. | You see the headline score and which buyers are behind it. |
| Visibility Audit | 480+ prompts and responses in one structured run. You can slice and dice by buyer, competitor, topic, and model. | 25 to 350 prompts, run as a flat list. | More prompts, written for you and structured so you can slice them by buyer or competitor. |
| Snapshot Audit | 80 conversations, weekly or daily. Captures variability and urgent changes. | A daily dashboard at one depth. | A small audit on top of the deep one, where most tools sell the small one as the whole product. |
| Model coverage | 6 per audit, 12 in catalog. Claude included. Choose the models most important to you. | 1 to 3 on most tiers. More costs extra. | Twelve models to choose from, and you can run every one of them. |
| Competitors tracked | Up to 30. | Often capped at 4. | Room for your full competitive set. |
| Seats | Unlimited, every plan. | 1 to 3, then $45 to $99 per user. | Your whole team, at no extra cost. |
| Get Started | Get Started | ||
| What's next? | |||
| Full Playbook | $299/mo. The full Playbook picks up where the audit stops: content, sentiment and citation audits, plus daily snapshots. | $399 to $549/mo gets you a basic visibility audit, which lacks a full GEO playbook and advanced audits. | The Visibility Audit is the first step of the Gumshoe Playbook. Now access the full playbook and unlock advanced audits. |
| Explore the Playbook | Explore the Playbook |
Scroll the table sideways to see every column.
Competitor figures reflect publicly listed plans and limits as of August 2026 and change often. Check current pricing before you commit.
What an AI Visibility Audit shows you
One audit answers the questions you can't answer by asking LLMs yourself
Persona Visibility
See your brand's visibility broken down by buyer persona. Gumshoe runs prompts from each persona's point of view, then scores how often your brand shows up in their AI answers, so you know which buyers already find you and which don't
Learn more about our personas approach
Competitive Leaderboard
See where you rank against competitors in AI answers, with visibility scores, mentions, and momentum against your previous run. Click on a competitor in the list to see comparison details
Topic Visibility
See how often your brand shows up in AI answers across the topics buyers actually care about. Higher visibility on a topic means AI more consistently connects your brand to that need
Trends Over Time
Run audits on a schedule to track how your AI visibility changes week over week and month over month across dimensions like brand visibility history, % of results ranked #1, and brand visibility by model family
How it works
See who AI identifies as your key buyer personas
Gumshoe queries multiple AI models to find the buyer personas they associate with your brand. Review, refine, or add your own
Learn more about our personas approach 
Turn personas into synthetic users that chat with the LLMs
Gumshoe turns those buyer personas into synthetic users and watches them chat with a cross section of AI models
See AI visibility by persona, topic, LLM, and competitor
See your visibility broken down by persona, topic, and AI model, and exactly where competitors get recommended instead of you
Act on what you find
The improve wizard turns your lowest-visibility personas and topics into concrete content recommendations
Measured at scale, not sampled
Your audit is grounded in the AI answers, brand mentions, and citations Gumshoe has already measured across every major model.
25M+
AI answers analyzed
120M+
Brand mentions tracked
67M+
Citations analyzed
See Every Conversation, By Prompt and AI Model
Every conversation, ranked by model
See the exact question each persona asked and how every AI model answered, with your brand ranked against competitors across ChatGPT, Gemini, Claude, Perplexity, and more so you know exactly where you win, where you lose, and why
Read the exact answers provided by AI models
Open any prompt to see the model's word-for-word response, the brands it ranked and why, and the sources it cited
Which plans include the Visibility Audit
Your brand's AI visibility moves daily. See it as it happens.
The Snapshot Audit is a lightweight check that runs between your monthly Visibility Audits, so you catch sudden shifts fast instead of finding out a month later.
- A daily or weekly read on your visibility, run automatically on a schedule
- Faster signal, so you see how AI reacts to launches, news, and reputation events sooner
- The same personas, prompts, and models as your Visibility Audit, run at a smaller size
Weekly on Starter, daily on Pro. Compare plans
Frequently Asked Questions
What is a Visibility Audit?
What is a Snapshot Audit?
How is this different from asking ChatGPT about my brand myself?
Which AI models are covered?
How often should I run one?
Is my first audit really free?
See what AI says about your brand
Your first Visibility Audit is free. Results in minutes, not weeks.
Free to start · No credit card required