Surfaced Podcast
What AI says about your clients.
AI search, GEO, and brand intelligence for agency leaders. Presented by Gumshoe.
Episode 1 is out now on Spotify, Apple Podcasts, and YouTube.
What Happens When AI Tells Your Brand's Story
AI is becoming the first place customers discover brands. So what happens when a chatbot, not your website, is the one telling your story?
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What we cover
Every episode stays close to the job: the pitch, the scope, the deliverable, the renewal. No predictions about the next five years of search.
Selling it
How agencies bring AI visibility into a pitch, and which proposals get signed once they do.
Scoping and staffing
What sits inside a GEO engagement, who staffs it, how it gets priced, and how long it takes before an answer moves.
Proving it worked
AI answers vary by model, by persona, and by the day. How agencies build a read they trust and report it to a client who wants one number.
Who it's for
If you sell, staff, or defend AI visibility work for clients, this show is aimed at you.
In-house teams will get plenty out of it, but the conversations start from the agency side of the table.
- Agency leaders deciding whether GEO is a line item or a practice
- Strategists and account leads who have to explain AI visibility to a client
- SEO and content teams inside agencies working out how much of what they know still applies
See where a client actually stands
Surfaced covers the work. Gumshoe is where agencies run the audit that starts it.
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