See who ChatGPT and Google recommend to your buyers, and whether you are one of them
Narrative Bent runs your buyers' questions through ChatGPT, Perplexity, and Google, using Gumshoe for the AI side, then finds where people drop off before they talk to sales. You get 2 to 3 fixes on a 20-minute call, and you keep them either way.
Free · Run by Narrative Bent founder Matthew Proctor · No logins or access needed · 10 a month
What the teardown covers
Your buyers ask AI who to hire before they ever reach your site. The teardown follows them from that first question to the moment they talk to sales.
What AI assistants tell your buyers
Which brands get named for the questions your buyers ask, and which sources those answers cite. This part runs on Gumshoe.
Where you rank in Google
The searches that lead to revenue, where competitors win instead, and the site issues holding your best pages back.
Your lead path
What happens after someone lands on your site, and where people drop off before they talk to sales.
The Gumshoe audits behind the AI answers
Narrative Bent runs your teardown on the Gumshoe Pro Plan and works through the Gumshoe Playbook: establish a baseline, find the gaps, and decide what to fix first. It reads the results through the Gumshoe MCP server, straight from its own AI workflows.
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Snapshot Audit: Your buyers' questions, asked as distinct buyer personas, across ChatGPT, Gemini, Perplexity, and more. It shows who gets recommended and how often you make the list.
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Citation Audit: The sources AI models read before they answer, and which of them recommend your competitors and not you.
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Content and Sentiment Audits: Which pages to fix, which topics you are missing, and whether models describe you favorably to the buyers who matter.
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Gumshoe MCP server: Narrative Bent connects its AI tools to Gumshoe through the Model Context Protocol, so it can query your audits directly: personas, prompts, competitors, and every citation behind the answers.
How it works
Fill out a short form
About 2 minutes. Tell Narrative Bent your site and what you want them to look at.
Pick a time
Choose a 20-minute slot on the calendar right after the form. Narrative Bent runs the Gumshoe audits before the call.
Get the fixes and the slides
Matthew Proctor walks you through 2 to 3 fixes, with an estimate of how many leads each could bring in, then sends you the slides.
What Narrative Bent has done for clients
Close to half
of recent new contractor signups say they found it through ChatGPT or another AI assistant.
0 to 51
seller leads a month from the blog, in under a year.
165 leads
passed to sales from a research report Narrative Bent built.
Matthew Proctor runs every teardown
Founder of Narrative Bent. He built HomeLight's organic program over 6 years before starting the agency.
"I'm not sure where our SEO & Content program would be without Matt and his team. They built one of our most profitable enduring assets and a world-class content team for us."
Want to see the AI side on your own?
Run a free Gumshoe sample audit on your brand. When you are ready for the full playbook, the Pro Plan is $299 a month per project.
Questions about the teardown
Is the teardown really free?
What does Gumshoe do in the teardown?
What do you need from me?
Who is it for?
What happens after the call?
Can I run the Gumshoe audits myself?
See what ChatGPT tells your buyers about you.
Narrative Bent does 10 of these a month, with Gumshoe running the AI audits. Book yours.
Free · No logins or access needed