Skip to content
Citation Audit

Understand the Content that Influences AI

  • Your owned and operated content: what content you own that AI is already citing
  • Your competitors' content: what competitor content AI is pulling from
  • Third party content: surfaces the writers and domains you need to go get mentioned on
Citation Audit source report showing your domain and competitor domains with citation counts

What the Citation Audit does

Gumshoe asks AI models to show where they got their answers from, allowing you to compare content across competitor sites, 3rd party sites, and your own

Your owned pages AI cites, with citation counts

Your Citations

The content you own that AI is already citing, ranked by how often models pull from your pages.

How it works

1

Crawl the Content

Gumshoe analyzes the third-party pages AI uses when answering questions about your brand and category

2

Identify the Sources

See the websites, publications, and authors influencing AI's answers

3

Understand the Conversation

Gumshoe summarizes the key themes and identifies where your brand and competitors are being mentioned

4

Find Citation Opportunities

Discover the third-party sources where earning a citation can have the biggest impact on your AI visibility

5

Get Cited

Use Gumshoe's recommendations to prioritize outreach and earn the citations that help improve your AI visibility

Which plan includes the Citation Audit

Free Trial
Not Included
Basic
Not Included
Standard
Monthly, runs with the Visibility Audit
Compare all plans

Frequently Asked Questions

What is a Citation Audit?
A Citation Audit analyzes the third-party pages AI models cite when answering questions about your brand and category. It shows which websites, publications, and authors shape those answers, retrieves the cited pages, and surfaces where your brand and competitors are mentioned, so you know exactly what AI is drawing on.
How does it find these sources?
It runs the same buyer conversations as your Visibility Audit across the major AI models, then collects every third-party page those models cite when they answer. The result reflects the sources AI actually relies on for your category, not a generic backlink list.
Which plan includes it?
The Citation Audit is included in the Standard plan ($299/mo) and runs monthly alongside your Visibility Audit. See the full plan comparison.
What do I do with the results?
Typical actions: identify stale sources by publication date and target them for updated coverage, find influential pages that mention competitors but not you and treat them as outreach targets, and prioritize the publishers and authors who shape your category's AI answers.

See what's behind AI's sources

Included monthly in the Standard plan, alongside your Visibility Audit.

Get Started

Free to start ยท No credit card required