Resources
Everything you need to understand Generative Engine Optimization and start improving your brand's visibility in AI search.
GEO: What Actually Matters
The mental model that matters: probabilistic answers, not ranked links. What influences AI answers and what doesn't.
GEO 101 Playbook
A concrete, step-by-step playbook for measuring your AI visibility and taking action.
Blog
The latest insights, strategies, and case studies on AI visibility and GEO.
Product Manual
Detailed documentation on how to use Gumshoe's features and get the most out of the platform.
FAQ
Hard questions about Gumshoe, GEO, and AI visibility — including the objections you're already thinking about.
Deep dives
In-depth guides on specific aspects of AI visibility and GEO strategy.
How to Evaluate AI Visibility Tools
A framework for evaluating tools: API vs scraping, keyword vs persona, with a comparison table.
Enterprise AI Visibility
Multi-brand tracking, cross-team workflows, and a practical rollout model.
Why Brand Monitoring Breaks in AI
Your SEO and social tools miss AI search entirely. Here is what replaces them.
Why Competitors Win in AI Answers
See exactly why a competitor gets recommended over you — and how to take it back.
AI Citations: The Hidden Ranking Factor
Citations are the new backlinks. Here is how they work and how to build a strategy.
How Gumshoe Works
API-based access, persona-driven testing, and how we handle non-determinism.
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