Turn AI visibility into measurable demand
Track and measure how AI search contributes to brand discovery and downstream demand. Get visibility into a channel that was previously opaque.
Sound familiar?
The challenges you're facing
The challenge
How Gumshoe helps
I can't track AI as a channel
Visibility metrics designed to measure AI-driven discovery and engagement.
AI-driven demand is growing but I can't optimize it
Actionable recommendations to improve visibility where it matters most.
Leadership wants AI strategy but I have no data
Executive dashboards with trends and benchmarks to support strategic decisions.
Competitors might be winning in AI search and I wouldn't know
Competitive benchmarking shows relative visibility across leading AI platforms.
Why Gumshoe is different
Gumshoe simulates how AI talks
to real people, not just machines
Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.
Measuring how AI talks to people
Gumshoe runs conversations as real buyer personas across every major AI model and shows you how each one responds.
Scraping requires anonymous browsing
Scraping results from a chat session in an anonymous browser does not capture how AI talks to real users.
Real buyer personas
Every conversation runs as a specific persona so you see what your buyers actually see
Every major AI model
ChatGPT, Claude, Gemini, Perplexity, and more. Same persona, different answers.
Different people, different answers
See exactly how AI recommendations change depending on who is asking
Performance data for the AI channel
Measure, benchmark, and optimize AI as a discovery and demand channel.
Channel Attribution
Measure AI visibility as a distinct discovery channel alongside paid and organic.
Visibility Trends
Monitor changes in visibility over time to understand momentum and seasonality.
Competitive Benchmarks
Compare your AI visibility against competitors across models and personas.
ROI Correlation
Analyze alignment between AI visibility trends and downstream signals like traffic and leads.
High-Intent Queries
Identify the questions buyers ask AI when they are closest to a purchase decision.
Executive Reporting
Dashboards and exports designed for leadership presentations and board-level reporting.
Other tools show you dashboards
Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| AI content generation | Built-in | None or limited |
| Page-level AIO audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 11 models | 4-6 models |
| Entry price | $0.10/conversation | $100s to $1000s |
AI is reshaping how buyers discover brands
The shift to AI-driven discovery is accelerating across B2B and B2C.
48%
Business buyers use generative AI for vendor research
89%
B2B buyers adopted generative AI in buying process
~40%
Consumers used generative AI for online shopping
35%
Growth in AI-powered shopping use
"Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around."
Joel Horwitz
Head of Growth, Sourcegraph
Frequently Asked Questions
How do I measure AI channel ROI?
How accurate is the visibility data?
Can I compare the AI channel to paid channels?
How often is data refreshed?
Does Gumshoe replace my analytics or attribution tools?
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