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Find your client's outreach targets in the sources AI cites

Gumshoe crawls the pages AI cites to find the mentions worth maintaining and the ones your client is missing. See which brands appear, who wrote each page, and when it was published.

A detective examines three cited articles. The brand marked with a purple star is mentioned in the first two articles and missing from the third, which includes other brands

Find where your client is mentioned, and where they're missing

Where your client is mentioned

Find cited pages that already name your client. These are the ones worth maintaining, so the coverage holds when those pages get rewritten.

Which pages AI cites most

See how often each page was cited across the answers in the audit. Use those counts to decide which sources are worth your outreach hours.

Where your client is missing

Find cited pages that leave your client out, including the ones naming their tracked competitors. Gumshoe checks the page content itself, not just the model's answer.

Your citation research, automated

  1. 1

    Collect the pages AI cites

    Every source the models used to answer your client's buyer questions, gathered as the audit runs.

  2. 2

    Crawl those pages

    Gumshoe reads the article itself, not just the AI answer, matching your client and their tracked competitors against the page text and recording the author and date.

  3. 3

    Decide where to focus

    Coverage that already names your client is worth maintaining. Pages that leave them out are where the mentions are missing.

See where to focus. Then inspect the page.

Find your client's next opportunity

See which cited sources mention competitors but leave your client out.

Know what’s on the page

Check brand mentions, publication details, and the questions that led AI there.

Example audit. Results vary by run.

Head to Head Comparison

Every tool reads the answer. Gumshoe reads the page.

Knowing AI cited a review of your client's category is not knowing whether they were in it.

The Gumshoe Citation Audit compared with competing AI visibility tools, which are not named
Feature Gumshoe Everyone else What this means
The list of cited pages Every domain and URL the models cited, filterable by model, persona and topic. Yes. The starting point. The models hand this back with the answer.
Crawling the cited page Every cited page is fetched and read. No. The difference between knowing AI used a source and knowing what is on it.
Brands named on the page Your client and every tracked competitor, matched against the article text. No. Turns a list of links into a list of outreach targets.
Author and publication date Taken from the page itself. No. Who to approach, and how current the coverage is.
Upgrade to Pro Upgrade to Pro
What's next
Full Playbook $299/mo per project. The Citation Audit runs monthly inside the Playbook, alongside the Visibility, Content, Sentiment and Technical audits. Annual tiers, or bundled into a broader subscription. The Citation Audit is one of five audits in that price, not a separate purchase.
Explore the Playbook Explore the Playbook

Scroll the table sideways to see every column.

Competitor capabilities reflect their own public product pages and documentation as of September 2026 and change often.

Turn a citation list into outreach research for every client.

Starter shows you which pages AI cited. Pro analyzes those pages and reports who is named on them.

Pro

$299 a month

Pro is the full Gumshoe Playbook. The Citation Audit runs inside it every month, alongside your Visibility, Content, Sentiment and Technical audits.

Everything on the Starter plan, plus:

  • See which cited pages name your client in the page text and which leave them out, not just the answer.
  • See which of their tracked competitors are named on those same pages.
  • Get the author and the publication date behind each cited page.
Upgrade to Pro

Runs monthly with your Visibility Audit.

Starter plan

The Citations page

The list of what AI cited, on Starter and on the free sample.

  • Every domain and URL AI cited while answering the project's prompts
  • Filter by model, persona, topic and category
  • The whole citation set exported to CSV

Comparing against Starter and the free sample? See the full feature table.

Questions about the Citation Audit

Isn't this just a list of the sites AI cites?
The list is where we start, and any tool reading citation metadata has it. The audit is what comes next: we analyze those pages, so you learn who wrote each one, when, and which brands are named on it. You can't get that from a list of URLs.
Where do the citations come from?
When an AI model answers with sources, it returns the URLs it used alongside the text. We read those from each provider's own response. We never ask a model to list its sources in prose, because a model asked that question will produce a plausible list rather than the real one.
Is it priced per client or per project?
Per project. If a client needs one Visibility Audit a month, that is one subscription and the Citation Audit runs inside it. If that client needs separate audits for three product areas, that is three, and different client projects can sit on different plans. The agency pricing FAQ covers how that works across a roster, and the Agency Partnership Program has discounted pricing once you are running several.
Can Gumshoe analyze every cited page?
Most of them, yes. Some sites block automated requests or time out, and those pages are left out of the counts rather than reported as though nobody mentioned your client. So the gap numbers are a floor, not a ceiling.
How do the competitor numbers work?
Pages naming a competitor but not your client are a subset of the pages that skip them, so they are not a separate pile to add on top. They also stay at zero until the project's tracked competitors have brand records with URLs on them, which reads like a broken feature when it is really just missing its inputs.
Which plan includes it?
The Citation Audit comes with Pro at $299 a month per project and runs monthly alongside that project's Visibility Audit. The Citations page itself, the list of every domain AI cited, is on every plan including the free sample. The full plan comparison has the rest.
Which AI models cite their sources?
Only the ones that return citation metadata: the ChatGPT family, Google's Search AI Overviews, Gemini Flash and Pro, and Perplexity Sonar. Claude and Grok are both in Pro's default model set and both count toward the visibility score, but neither returns citations, so neither shows up here.
How is this different from the Technical GEO Audit?
The Technical GEO Audit checks whether AI crawlers can read your client's pages. The Citation Audit checks which pages, your client's and everyone else's, AI is already reading. Access first, influence second, and most client sites need both.
Can I get the data out for a client report?
The whole citation set for a run exports to CSV, which is the part that goes into a client deck. The raw citations, meaning the domain, the URL, and the prompt and model behind each one, are also available through the API and Gumshoe's MCP tools. The audit's own output, the page facts and brand mentions, is not exposed programmatically yet, so that part is read in the app. API access is switched on per account on request rather than bundled into a plan.

Show a client where they are named, and where they are not.

Pro is $299 a month per project and the Citation Audit runs inside it every month, alongside that project's Visibility Audit.