AI Academy for Agencies

Start here. Nick breaks down how large language models actually generate answers, why AI search is fundamentally different from Google, and what factors determine whether a brand gets cited or ignored.

Not all AI search tools work the same way. Nick maps the major platforms — how they retrieve information, how often they update, and why a brand can rank well on one and be invisible on another.

Before you can improve a client's AI presence, you need to know where they stand. Nick walks through a structured audit process — which prompts to run, how to interpret the results, and how to identify the biggest gaps.

Content is the primary lever for improving AI visibility. Nick breaks down exactly what types of content move the needle, where to publish it for maximum model exposure, and the common mistakes agencies make when producing GEO content for clients.

Citations are the currency of AI visibility. Nick explains what makes a citation count, how to systematically build the citation footprint your clients need, and how to prioritize outreach when resources are limited.

GEO is a new service and clients don't always know they need it. Nick covers how to introduce GEO to existing clients, how to structure and price a retainer, and how to report results in a way that justifies the investment month after month.