The Gumshoe Playbook is the best way to get AI visibility for your clients
The Starter Plan tells you how often AI models mention a client's brand. The Pro Plan tells you which pages to fix, which topics to write, which sources to get into, and whether AI models think positively or negatively about your brand. It is the whole Gumshoe Playbook, running every month.
Everything in Starter, plus the Content, Sentiment, and Citation Audits. Built on the Gumshoe personas and prompt engine.
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The playbook in five steps
This is a summary of The Gumshoe Playbook. Steps 1 through 3 you can start on any plan. Step 4 is where the Pro Plan earns its keep.
Establish your baseline
Pick one product line, one geography, one buyer situation. Gumshoe builds your personas and prompts, runs them across ChatGPT, Gemini, Perplexity, and more, and gives you a visibility score built from hundreds of conversations.
Read your results
The overall score is the headline. Persona scores are where the insight lives: the same brand can appear 60 percent of the time for one persona and 5 percent for another. The competitive leaderboard and the raw conversations tell you why.
Find your gaps
Heatmaps show every persona and topic combination where you are invisible. The buyer criteria radar shows where a competitor's shape extends past yours. Citations show which sources recommend them and not you.
Take action
Work the four pillars in order: fix what blocks crawling, publish what buyers ask about, get into the sources models already read, then correct how you are described. This is the part that needs the Pro Plan.
See what's working
Re-run on a schedule that matches your pace of change, weekly while you are publishing and monthly once the foundation is stable. Trends stitches the runs together so you can see whether the work moved the number.
The four advanced audits behind the full Gumshoe Playbook
Every plan runs the AI Visibility Audit and gives you the score. These four are the diagnosis: each one answers a different question about why the score is what it is, measured per persona, topic, and model. Content, Sentiment, and Citation are only on the Pro Plan. Technical runs on Starter too, at 10 runs a month instead of 50.
Content Audit
Does the brand have the content buyers ask AI about?
Sentiment Audit
Do models surface the brand positively to key personas and topics?
Citation Audit
Is the brand in the sources AI cites most?
Technical Audit
Is the site crawlable and readable by the LLMs?
On Starter you get the score. On the Pro Plan you get the reasons behind it.
Everything needed to run the full Gumshoe Playbook with advanced audits.
Built on the Gumshoe personas and prompt engine
- AI Visibility Audit
- Content Audit
- Sentiment Audit
- Citation Audit
- Technical Audit
- Daily Snapshot Audit
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Comparing against Starter and the free sample? See the full feature table.
Questions about the Pro Plan
What does the Pro Plan add over Starter?
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Run the full playbook for your clients.
The Pro Plan is $299 a month per project and adds the Content, Sentiment, and Citation Audits, the three that tell you what to change.
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