Subscription Pricing Change FAQ
Gumshoe has moved from consumption-based to subscription pricing. Here is what the change means for your reports, your billing, and your clients.
Launched July 2026
Your contact for pricing questions
Shawn Evans
Head of Agency Partnerships, Gumshoe
Questions not covered here? Reach out directly. Shawn works with agencies on plan selection and roster pricing.
How the New Subscription Pricing Works
Why did Gumshoe move from consumption-based pricing to a subscription?
The subscription model provides predictable, consistent monthly fees that can be incorporated by Agencies into their monthly retainer fee structure. It also provides agencies with a bundled set of features that can be mapped to the different needs of their brand clients.
What plans are available?
Starter is $99/month and includes a full monthly Visibility Audit, a weekly Snapshot Audit, 10 Technical Audit runs, and 3 content generation runs. Pro at $299/month adds a daily Snapshot Audit, the Citation Audit, the Content Audit, and the Sentiment Audit, plus 50 Technical Audit runs and 10 content generation runs. Both plans run the same Visibility Audit: 8 personas, 10 prompts each, across 6 models.
Are the subscription prices per audit or per brand?
It depends. For example, if you have a brand that requires one Visibility Audit per month, the subscription price would be per brand. If you have a brand that requires audits across 3 different product or service focus areas, the subscription price would be per audit and in this case would be $297 per month ($99 x 3). You can choose which plan each client is on, so different accounts can sit on different plans.
What's included in Starter?
A full customized monthly Visibility Audit (up to 480 conversations), a weekly Snapshot Audit, 10 Technical Audit runs, and 3 content generation runs. You will also have access to the content heat map, the competitive leaderboard and AI brand perception. The Citation, Content, and Sentiment Audits are Pro only.
What are the daily and weekly snapshots?
The Snapshot Audit is a lighter, automatic run that shows how a brand is doing between full monthly audits. It runs weekly on Starter and daily on Pro. It uses a reduced set of personas, prompts, and models (4 personas, 5 prompts, 4 models), but shows the same outputs: visibility, sources/citations, competitive leaderboard, etc. This was a net new benefit for agencies and brands.
Can we choose the configuration of these snapshots?
Yes. You pick which personas and prompts matter most to the brand for the snapshot (for example, choosing your four most important personas). Models are locked to a preset configuration.
Is there a cap on conversations, personas, or prompts per client?
Yes. There is a cap of 480 total conversations per monthly Visibility Audit on both Starter and Pro. If you need audits beyond 480 conversations, contact your Gumshoe partnerships contact and we will scope it with you.
Can I customize the configuration if I stay within the conversation cap?
Yes. You can allocate within your cap (for example, fewer personas with more prompts each).
Cost Impact and Examples
Did my monthly cost increase?
It depends on what you were running. Reports already priced around $80–90/month did not change much, since Starter at $99 is close to that range, and they picked up the weekly Snapshot Audit. Smaller Visibility Audit reports did increase: a $28/month report (70 prompts, four models, ~280 conversations) moved to $99/month, and also gained the weekly Snapshot Audit.
Does the entry price stop at $99, or can a large report cost more than that?
Both a small (~$28) report and a larger (~$90) report moved to the same $99 Starter price where Starter covered what was needed. Larger or more demanding needs (the Sentiment Audit, the Content Audit, the Citation Audit, a daily Snapshot Audit) fit the $299 Pro plan.
Why move away from per-conversation billing?
Costs from the AI model providers keep moving, and per-conversation billing passed that volatility straight through to your invoice. A flat monthly plan gives you a predictable number to put in a retainer, and it bundles the Snapshot Audits and analysis audits that were not available at all under the old model.
Will any discounted pricing be available for Agencies?
Yes. Gumshoe offers discounted pricing among other benefits for Agencies that join our Agency Partnership Program. You can find more information on the program along with online sign up form here.
Existing Reports and Grandfathering
What happened to reports I already had running on a schedule?
Any report that was in a recurring/scheduled state (weekly, biweekly, or monthly) before subscriptions launched is grandfathered at its previous pricing for the remainder of 2026. In 2027 you choose which plan those reports move into.
Can I still lock in the old pricing by moving a one-off report to recurring?
No. That window closed when subscriptions launched in July 2026. Reports that were already recurring at that point keep their previous rate through the rest of 2026; anything scheduled after launch sits on a plan.
Can I still edit or adjust my grandfathered reports?
Yes. As long as you keep them running (don't unschedule or remove them), you can continue to edit and adjust them without losing the grandfathered rate.
Can we keep scheduling and setting up new reports?
Yes. New projects are set up on Starter or Pro, and you pick the plan per project, so different clients can sit on different plans.
When did the switch happen?
Subscriptions launched in July 2026. Grandfathered pricing runs through the end of 2026, with plan selection for those reports happening as you move into 2027.
Pay-Per-Conversation and Ad Hoc Reports
Will the pay-per-conversation model still be an option?
Starter and Pro are the two plans available self-serve. If you have brands that need occasional or lighter-weight Visibility Audits and a monthly plan does not fit, talk to us about an invoice-billed arrangement rather than signing up online. Get in touch.
Can a client start without committing to a monthly plan?
Yes. Every new customer gets one free sample Visibility Audit, with no card required and no expiry. It runs 4 personas, 5 prompts each, across 4 models, so you can show a prospective client real data before anyone pays anything.
Features and Capabilities Under the New Model
Does the plan level affect the core data I can access (brand perception, trends, sources, buyer criteria)?
Yes. Starter has access to the main dashboard that you see today, including competitive leaderboard, visibility by persona and topic, competitive heatmap, and the sources table. The deeper analysis audits (Citation Audit, Content Audit, Sentiment Audit) are Pro only.
What is the Content Audit, and which plan includes it?
The Content Audit is a new, more prescriptive feature to help brands determine where they need to develop net new content and recommendations for improving the relevancy or depth of existing content. Rather than just flagging a gap, it tells you which content to adjust and how. It is included in Pro and is not part of Starter.
How is the Sentiment Audit different from the brand perception module?
The brand perception module mainly tells you what a brand is highlighted for across the models. The Sentiment Audit shows both positive and negative sentiment; where the brand shows up favorably and unfavorably across topics and personas and provides an NPS-style score for your brand versus competitors. This includes a new set of prompts targeted at drawing brand sentiment out of the answers.
Did the way personas are generated change, or affect recommended prompts and topics?
No. How Gumshoe calls the models and generates personas, prompts, and topics did not change. You keep the ability to edit personas, brand summaries, and prompts.
Can I assign different clients to different plans?
Yes. Every account/brand can be on a different plan.
Can I bulk-upload custom personas and prompts instead of one at a time?
The self-service capability is being developed. Currently, Gumshoe supports bulk upload via CSV that is loaded on the back end and done through a customer request process.
Did JSON/CSV data export and API access change?
No. Export capabilities (CSV/JSON) and API access are unchanged. The API is being actively improved.
Still have questions?
Talk to Shawn directly
If you have questions specific to your account or client roster, reach out.
Shawn Evans
Head of Agency Partnerships