The market intelligence platform for every agency team
Track how AI models describe entire categories, not just brands. Surface competitor positioning shifts, emerging market narratives, and exec-ready insights before clients ask for them.
One platform
One toolbox. Every agency team.
Market intelligence from AI search powers every client-facing function in your agency, from strategy to content to PR.
Strategy
- Category narrative analysis
- Competitor positioning shifts
- Market movement tracking
- Executive briefings
Product marketing
- Product conversation analysis
- Market trend mapping
- Positioning opportunities
- Competitive benchmarking
Content
- Topic trend discovery
- Category gap mapping
- Thought leadership planning
- Industry narrative tracking
PR
- Industry citation mapping
- Authoritative source identification
- Influence channel discovery
- Category voice analysis
SEO / AEO
- Category visibility
- AI recommendation tracking
- Competitive landscape
- Ranking opportunities
Category-level intelligence
AI search is where market narratives form first. Gumshoe shows you what it says.
When executives ask what's happening in their market, the answer increasingly comes from AI. Gumshoe captures how AI models describe entire categories, across 6 models per audit drawn from 12 tracked, and every buyer persona, so your agency can brief clients before they ask.
- Track how AI describes your client's category across 6 models per audit, drawn from 12 tracked including ChatGPT, Gemini, and Perplexity
- Surface competitor positioning shifts and emerging market terms as they form in AI responses
- Deliver exec-ready market briefings backed by structured data from real AI model outputs
The category is consolidating around a few key players:
- Competitor A: Dominant in enterprise, known for deep CRM integration...
- Your Client: Growing fast in the mid-market segment...
- Competitor B: Strong AI-native positioning emerging...
Gumshoe Market Insight
"AI-native" mentioned in 34% of category responses this month, up from 12% in Q3. Competitor B is driving this shift.
What you get
From category audit to executive brief in one platform
Every feature is built around the market-level questions agencies need to answer for strategy and leadership teams.
Category Narrative Tracking
See how AI models describe your client's entire market category. Which terms dominate, which players are framed as leaders, and how the narrative is shifting over time across every major AI platform.
- Category-level language and framing analysis
- Emerging term detection across every model in the audit
- Scheduled tracking to catch shifts before clients do
Competitor Positioning Shifts
Track how competitors are being described in AI responses over time. Know when a rival is gaining ground on a specific attribute or audience.
30-day change vs prior period
Market Trend Discovery
Spot emerging topics, technologies, and buyer concerns before they appear in client briefs or industry reports.
Source Intelligence
See which publications and domains AI models cite when answering category questions. Understand where market authority is being built.
Persona-Level Market View
See how AI describes the market differently for each buyer type. CFOs hear a different story than CTOs.
Enterprise
Competitor A leads
Mid-market
Client leads
SMB
Mixed
Exec-Ready Reporting
Export market intelligence in formats designed for leadership presentations, board decks, and strategic planning sessions.
CSV Full dataset for analysis API Feed into existing dashboards Scheduled Market Monitoring
Every project re-runs automatically: a monthly Visibility Audit plus weekly or daily Snapshot Audits. Never walk into a client meeting without knowing what shifted.
From insight to action
What market intelligence makes possible
Every market signal maps to concrete strategic work your agency can scope and deliver.
Content strategy
Thought leadership grounded in data
Category narrative data tells you which topics AI models are elevating and which players are owning those conversations. That intelligence drives thought leadership briefs and topic prioritization for content teams.
PR and authority
Target the sources that shape AI market narratives
Source intelligence shows which publications AI models treat as authoritative for category questions. Earning coverage in those specific outlets is the most direct way to influence how AI describes the market landscape.
Strategy
Brief executives before they ask
Scheduled market monitoring means your agency knows about competitor positioning shifts and category narrative changes in the week they happen. That makes you the agency that spots things first, not the one reacting to client-sourced news.
Other tools show you dashboards
Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 6 per audit, from 12 tracked | 4-6 models |
| Entry price | $99/mo, free sample audit first | $100s to $1000s |
"Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around. The market-level view changed how we approach strategy for clients."
Joel Horwitz
Head of Growth, Sourcegraph
"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."
Brittney Fred
Head of Search, Linkflow
Choose your plan
Pick a plan for each project you track.
Every plan runs on the Gumshoe persona and prompt engine
We build the buyer personas in your market, then the prompts each one would actually ask. Every audit below runs on top of that, which is why the same question asked by two different buyers comes back with two different answers.
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What's included in one project
A project is your brand plus a focus area, usually one product or service line. Every plan includes unlimited seats. | Free sample Free One look at how models answer for your brand today. | Starter $99 /mo per project Visibility tracked every month, with weekly monitoring. |
Most popular
Pro $299 /mo per project All five audits every month, with daily monitoring. |
|---|---|---|---|
| Run a free audit | Get Started | Get Started | |
| Visibility Audit Where you turn up across the models your buyers use, and who turns up instead of you.
Learn more
| One time | Monthly | Monthly |
| Sentiment Audit How models talk about you, not just whether they mention you.
Learn more
| — | — | |
| Citation Audit The sources models lean on when they answer, and who those sources talk about.
Learn more
| — | — | |
| Content Audit What your site is missing against the questions buyers are actually asking.
Learn more
| — | — | |
| Technical Audit Whether a model can crawl each URL, read it, and pull an answer out of it.
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| 1 run | 10 runs a month | 50 runs a month |
| Monitoring Snapshot Audits between full audits, so a slide shows up while you can still act on it.
Learn more
| — | Weekly | Daily |
Running many brands? Talk to sales
See what AI says about your clients' market
Run a free category audit and surface the market intelligence your clients need.
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