The brand and market intelligence platform for every agency team
From AI visibility and content strategy to PR, product marketing, competitive analysis, and market trend discovery. Personas and prompts are the engine. Every team in your agency pulls from the same intelligence layer.
One platform
One toolbox. Every agency team.
Gumshoe becomes the shared intelligence layer that powers every client-facing function in your agency.
SEO / AEO
- Visibility Audits
- AI recommendation tracking
- Competitive visibility
- Ranking opportunities
Content
- Content gap identification
- Topic prioritization
- Strategy development
- Publishing opportunities
Product marketing
- Customer question mapping
- Market trend discovery
- Positioning opportunities
- Product conversation analysis
PR
- Citation opportunities
- Authoritative source mapping
- Influence channel discovery
- Recommendation signals
Strategy
- Competitive positioning
- Market movement analysis
- Client recommendations
- Strategic plan support
Brand intelligence meets market intelligence
Personas and prompts are the engine. Every team pulls from the same source.
Gumshoe captures what AI models say about a brand, its competitors, and the entire category, across 11 model families and every buyer persona. That gives your agency both the brand intelligence clients expect and the market intelligence executives pay for.
- Track your client's brand across 11 AI models including ChatGPT, Claude, Gemini, and Perplexity
- Map market trends, competitor moves, and category narratives as they form in AI search
- Surface attributes, sentiment, and citation sources so every team knows not just where the client ranks, but why
Here are highly regarded agencies with SaaS expertise:
- Your Client: Known for content-led demand gen and strong GEO track record...
- Competitor A: Full-service with paid and organic...
- Competitor B: Focused on ABM and enterprise...
Gumshoe Insight
Your client is mentioned in 76% of responses for this persona. Top citation source: clientsite.com/case-studies
What you get
From brand audit to market brief in one platform
Every feature is built around the questions agencies need to answer for clients and executives.
Brand and Market Perception
See exactly how AI models describe your client's brand and the entire category it competes in. Which attributes AI associates with the brand, how the market narrative is forming, and where competitors are pulling ahead.
- Brand attribute and sentiment mapping per AI model
- Category narrative and market trend tracking
- Competitor positioning shifts across 11 AI models
Competitive Ranking
Show clients exactly where they stand against competitors across every AI model and buyer persona.
Across 11 AI models including Google AI Overviews
Persona-Level Signals
Track brand and market visibility independently for each buyer type.
92%
CTO
58%
CMO
41%
CFO
Citation Source Mapping
See which domains AI models cite when discussing your client's category.
Attribute and Sentiment
Track which qualities AI models associate with your client and identify gaps against intended positioning.
Green = present. Grey = missing from narrative.
Scheduled Monitoring
Run reports on weekly or monthly cadences. Build before-and-after evidence to prove value to clients and executives.
Market Intelligence
See how AI describes the whole category. Discover competitor narratives and market shifts before they show up in a client briefing.
From insight to action
Intelligence tells you exactly which lever to pull
Every gap maps to concrete work your agency can scope and deliver.
Lever 1
First-party content
Gumshoe's content generator produces structured FAQs, knowledge articles, and topic guides targeted at the exact personas and questions where visibility is weakest.
Lever 2
Third-party coverage
Citation tracking shows which external domains AI models reference. That intelligence targets specific publications and review sites where coverage will directly move visibility.
Lever 3
Technical improvements
Page audits with five AIO scoring categories identify schema gaps, crawlability issues, and content structure problems that prevent AI models from correctly representing owned properties.
Other tools show you dashboards
Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 11 models | 4-6 models |
| Entry price | $0.20/conversation | $100s to $1000s |
"Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for."
Rachael Bly
Senior Vice President, Services, Hawke Media
"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."
Brittney Fred
Head of Search, Linkflow
Choose your plan
Pick a plan for ongoing AI visibility monitoring.
| What's included |
Most popular
Pro $299 /mo Everything you need to build and execute a strategic plan to increase your AI visibility. Get Started | ||
|---|---|---|---|
| Monitor | |||
| Visibility Audit Full audit of how AI models represent your brand across personas, topics, and competitors. | One time
4 personas
5 prompts/persona
4 models | Monthly
8 personas
10 prompts/persona
6 models | Monthly
8 personas
10 prompts/persona
6 models |
| Snapshot Audit Lightweight check-in that tracks changes in your AI visibility between full audits. | — | Weekly
4 personas
5 prompts/persona
4 models | Daily
4 personas
5 prompts/persona
4 models |
| Analyze | |||
| Citations Shows which sources AI models cite when they mention your brand or competitors. | |||
| Citation Audit Fetches the actual cited pages to reveal the author, publisher, publication date, and brand mentions behind every source. | — | — | |
| Content Audit Evaluates your existing content against what AI models look for when forming answers. | — | — | |
| Sentiment Audit Measures how positively or negatively AI models talk about your brand versus competitors. | — | — | |
| Technical Audit Checks your site for technical factors that affect whether AI models can find and use your content. | — | 10 / mo | 50 / mo |
| Act | |||
| Content Generation AI-generated content recommendations based on your audit findings to improve visibility. | — | 3 / mo | 10 / mo |
One platform. Every team. Every client.
Start with a free audit and see exactly where your client stands in AI search today.
Free to start · No credit card required