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Persona & Prompts

Find out who AI thinks your buyers are, and the most effective prompts driving visibility

Gumshoe turns those buyers into synthetic users, then sends them to ask real questions across every major model.

Learn more about Gumshoe's Personas and Prompts below

The problem with one number

AI recommends different brands to different buyers

Visibility here means how often your brand comes up when AI answers a buying question. Brands are scattered from nearly invisible to nearly everywhere, and very few sit near the middle.

24.8%

Average brand visibility

±26.8 pts

Std deviation across 1,145 brands

Read the full analysis

How often AI named Lululemon, by buyer

Avg 64%

AI named Lululemon to some of these buyers almost every time, and to one of them almost never.

Sustainable Fitness Advocate 7.5%
Mindful Studio Owner 60%
Wellness-Curious Newcomer 62.5%
Crossfit-to-Casual Dad 71.2%
Digital Wellness Influencer 73.6%
Active Empty Nester 77.5%
Hybrid Workout Enthusiast 78.8%
Corporate Wellness Warrior 81.2%

The buyer who asks about sustainable gear sees Lululemon in 7.5% of answers. Its 64% average says nothing about that buyer.

The best personas and prompts in AI visibility

We ask the models who your buyers are, then let those buyers ask the questions

Keyword tools track phrases. Gumshoe tracks the personas behind them, and what AI tells each one.

Personas

Who is asking

The buyers the AI models already tie to your brand, turned into synthetic users you can edit.

170k+

170,000+ personas analyzed

See the full approach

Prompts

What they ask

Real questions in each buyer's own voice, run across every major model.

"Which leggings hold up to heavy squats?"
"Best value activewear on a budget?"
"Sustainable gear for trail running?"

480 buyer conversations per audit

See the full approach

The prompts

Shallow prompts produce shallow answers

Most tools ask AI keyword-style questions, then report on whatever comes back. Gumshoe asks the way your buyers actually ask.

Mindful Studio Owner "I do barre and reformer classes most mornings and want pieces polished enough for coffee after. Which premium activewear brands fit that?"
"best activewear brands"
Wellness-Curious Newcomer "As someone just starting a workout wardrobe on a budget, is Lululemon actually worth it or are there better-value brands?"
"is Lululemon good"

Competitor examples are illustrative.

Starter Plan
$99 per month

Persona-level AI visibility tracking, rerun every month with a weekly Snapshot in between.

Built on the Gumshoe personas and prompt engine

Need the audits that tell you what to change? Compare the Pro Plan.

Comparing plans? See the full feature table.

Questions about the Starter Plan

What do I get for $99 a month?
A monthly Visibility Audit built from 8 personas, 10 prompts per persona, across 6 models, which is roughly 480 real AI conversations a month. Plus a weekly Snapshot Audit so you catch movement between full runs, 10 Technical Audit runs, and 3 content generation runs.
How is this different from the free sample?
The free sample is one look: 4 personas, 5 prompts per persona, 4 models, run once. Starter doubles the personas and prompts, adds two more models, and reruns every month with a weekly Snapshot in between. A single snapshot tells you where you stand today; Starter tells you whether you are gaining or losing.
Is the price per account or per project?
Per project. If a brand needs one Visibility Audit a month, that is one subscription. If it needs separate audits for three product areas, that is three. Different projects can sit on different plans.
Can I edit the personas and prompts?
Yes. Gumshoe proposes the personas the models associate with your brand and the prompts those buyers would ask, and you can edit any of them, delete the ones that miss, or add your own. See the personas approach and prompts approach for the detail.
What does the Pro Plan add?
Starter measures. Pro diagnoses. The Pro Plan at $299/mo adds the Content, Sentiment, and Citation Audits, a daily Snapshot instead of weekly, 50 Technical Audit runs, and 10 content generation runs. You can start on Starter and upgrade whenever.
Is there a contract?
No annual commitment. Starter is $99 a month per project and you can cancel anytime.

See AI through your buyers' eyes.

Starter is $99 a month per project: 8 personas, 10 prompts each, 6 models, rerun every month.

Cancel anytime