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Persona & Prompts

Find out who AI thinks your buyers are, and the most effective prompts driving visibility

Gumshoe turns those buyers into synthetic users, then sends them to ask real questions across every major model.

Learn more about Gumshoe's Personas and Prompts below

The problem with one number

AI recommends different brands to different buyers

Visibility here means how often your brand comes up when AI answers a buying question. Brands are scattered from nearly invisible to nearly everywhere, and very few sit near the middle.

24.8%

Average brand visibility

±26.8 pts

Std deviation across 1,145 brands

Read the full analysis

How often AI named Lululemon, by buyer

Avg 64%

AI named Lululemon to some of these buyers almost every time, and to one of them almost never.

Sustainable Fitness Advocate 7.5%
Mindful Studio Owner 60%
Wellness-Curious Newcomer 62.5%
Crossfit-to-Casual Dad 71.2%
Digital Wellness Influencer 73.6%
Active Empty Nester 77.5%
Hybrid Workout Enthusiast 78.8%
Corporate Wellness Warrior 81.2%

The buyer who asks about sustainable gear sees Lululemon in 7.5% of answers. Its 64% average says nothing about that buyer.

The best personas and prompts in AI visibility

We ask the models who your buyers are, then let those buyers ask the questions

Keyword tools track phrases. Gumshoe tracks the personas behind them, and what AI tells each one.

Personas

Who is asking

The buyers the AI models already tie to your brand, turned into synthetic users you can edit.

170k+

170,000+ personas analyzed

See the full approach

Prompts

What they ask

Real questions in each buyer's own voice, run across every major model.

"Which leggings hold up to heavy squats?"
"Best value activewear on a budget?"
"Sustainable gear for trail running?"

480 buyer conversations per audit

See the full approach

The prompts

Shallow prompts produce shallow answers

Most tools ask AI keyword-style questions, then report on whatever comes back. Gumshoe asks the way your buyers actually ask.

Mindful Studio Owner "I do barre and reformer classes most mornings and want pieces polished enough for coffee after. Which premium activewear brands fit that?"
"best activewear brands"
Wellness-Curious Newcomer "As someone just starting a workout wardrobe on a budget, is Lululemon actually worth it or are there better-value brands?"
"is Lululemon good"

Competitor examples are illustrative.

Pro Plan
$299 per month

Persona-level AI visibility and the world's most effective prompts, plus the three audits that turn a score into a list of things to fix.

Built on the Gumshoe personas and prompt engine

Comparing plans? See the full feature table.

Questions about the Pro Plan

What does the Pro Plan add over Starter?
Starter at $99/mo measures: a monthly Visibility Audit, a weekly Snapshot Audit, 10 Technical Audit runs, and 3 content generation runs. Pro at $299/mo adds the three audits that tell you what to change, the Content, Sentiment, and Citation Audits, plus a daily Snapshot, 50 Technical Audit runs, and 10 content generation runs. See the full plan comparison.
Why do I need the Sentiment Audit if my visibility score looks fine?
Because open-ended visibility prompts rarely invite criticism, so any brand that appears at all tends to read positive. The Sentiment Audit runs direct and head-to-head prompts engineered to give models room to be critical, which is where the real opinion shows up.
I already have a project on Starter. Can I upgrade?
Yes. Existing projects can move to Pro without losing history, so your Trends stay intact. Request an upgrade and we will switch the project over.
Is the price per account or per project?
Per project. If a brand needs one Visibility Audit a month, that is one subscription. If it needs separate audits for three product areas, that is three. Different projects can sit on different plans.
How long before I see the number move?
Technical fixes show up fastest because they change whether models can read you at all. Content work usually shows up in weeks. Citation work is slower because it depends on third parties. The daily Snapshot is there so you catch movement early rather than waiting for the next full run.
What if I need more than Pro covers?
Larger configurations go through custom pricing. Agencies running audits across a roster of clients should look at the Agency Partnership Program, which includes discounted pricing.

Stop guessing which buyer you are losing.

Pro is $299 a month per project and adds the Content, Sentiment, and Citation Audits, the three that tell you what to change.

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