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GEO & Beyond

The market intelligence platform for every agency team

Track how AI models describe entire categories, not just brands. Surface competitor positioning shifts, emerging market narratives, and exec-ready insights before clients ask for them.

One platform

One toolbox. Every agency team.

Market intelligence from AI search powers every client-facing function in your agency, from strategy to content to PR.

Strategy

  • Category narrative analysis
  • Competitor positioning shifts
  • Market movement tracking
  • Executive briefings

Product marketing

  • Product conversation analysis
  • Market trend mapping
  • Positioning opportunities
  • Competitive benchmarking

Content

  • Topic trend discovery
  • Category gap mapping
  • Thought leadership planning
  • Industry narrative tracking

PR

  • Industry citation mapping
  • Authoritative source identification
  • Influence channel discovery
  • Category voice analysis

SEO / AEO

  • Category visibility
  • AI recommendation tracking
  • Competitive landscape
  • Ranking opportunities

Category-level intelligence

AI search is where market narratives form first. Gumshoe shows you what it says.

When executives ask what's happening in their market, the answer increasingly comes from AI. Gumshoe captures how AI models describe entire categories, across 11 model families and every buyer persona, so your agency can brief clients before they ask.

  • Track how AI describes your client's category across 11 models including ChatGPT, Gemini, and Perplexity
  • Surface competitor positioning shifts and emerging market terms as they form in AI responses
  • Deliver exec-ready market briefings backed by structured data from real AI model outputs
U
Who are the leading players in the B2B marketing automation space right now?
AI

The category is consolidating around a few key players:

  1. Competitor A: Dominant in enterprise, known for deep CRM integration...
  2. Your Client: Growing fast in the mid-market segment...
  3. Competitor B: Strong AI-native positioning emerging...

Gumshoe Market Insight

"AI-native" mentioned in 34% of category responses this month, up from 12% in Q3. Competitor B is driving this shift.

What you get

From category audit to executive brief in one platform

Every feature is built around the market-level questions agencies need to answer for strategy and leadership teams.

Category Narrative Tracking

See how AI models describe your client's entire market category. Which terms dominate, which players are framed as leaders, and how the narrative is shifting over time across every major AI platform.

  • Category-level language and framing analysis
  • Emerging term detection across 11 AI models
  • Scheduled tracking to catch shifts before clients do
Market intelligence leaderboard

Competitor Positioning Shifts

Track how competitors are being described in AI responses over time. Know when a rival is gaining ground on a specific attribute or audience.

Competitor A
+9%
Your Client
+2%
Competitor B
-5%

30-day change vs prior period

Market Trend Discovery

Spot emerging topics, technologies, and buyer concerns before they appear in client briefs or industry reports.

AI-native positioning rising fast
Privacy-first messaging increasing
Agentic workflow coverage growing

Source Intelligence

See which publications and domains AI models cite when answering category questions. Understand where market authority is being built.

gartner.com
forrester.com
techcrunch.com

Persona-Level Market View

See how AI describes the market differently for each buyer type. CFOs hear a different story than CTOs.

Enterprise

Competitor A leads

Mid-market

Client leads

SMB

Mixed

Exec-Ready Reporting

Export market intelligence in formats designed for leadership presentations, board decks, and strategic planning sessions.

CSV Full dataset for analysis
API Feed into existing dashboards

Scheduled Market Monitoring

Run market intelligence reports on a weekly or monthly cadence. Never walk into a client meeting without knowing what shifted.

Q3Q4Today

From insight to action

What market intelligence makes possible

Every market signal maps to concrete strategic work your agency can scope and deliver.

Content strategy

Thought leadership grounded in data

Category narrative data tells you which topics AI models are elevating and which players are owning those conversations. That intelligence drives thought leadership briefs and topic prioritization for content teams.

PR and authority

Target the sources that shape AI market narratives

Source intelligence shows which publications AI models treat as authoritative for category questions. Earning coverage in those specific outlets is the most direct way to influence how AI describes the market landscape.

Strategy

Brief executives before they ask

Scheduled market monitoring means your agency knows about competitor positioning shifts and category narrative changes in the week they happen. That makes you the agency that spots things first, not the one reacting to client-sourced news.

Other tools show you dashboards
Gumshoe shows you what to do

From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.

Capability Gumshoe Other tools
Persona-driven analysis Deep None or basic
Content generation Built-in None or limited
Page-level Technical Audit Detailed scoring None or limited
Citation source tracking Full Partial
Buyer criteria analysis Yes No
AI models covered 11 models 4-6 models
Entry price $0.20/conversation $100s to $1000s
"Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around. The market-level view changed how we approach strategy for clients."

Joel Horwitz

Head of Growth, Sourcegraph

"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."

Brittney Fred

Head of Search, Linkflow

Choose your plan

Pick a plan for ongoing AI visibility monitoring.

What's included
Free Trial

A quick look at how AI models talk about your brand.

Get Started Free
Starter
$99 /mo

Visibility tracking with weekly snapshot audits and citation analysis.

Get Started
Most popular
Pro
$299 /mo

Everything you need to build and execute a strategic plan to increase your AI visibility.

Get Started
Monitor
Visibility Audit
Full audit of how AI models represent your brand across personas, topics, and competitors.
One time 4 personas 5 prompts/persona 4 models
Monthly 8 personas 10 prompts/persona 6 models
Monthly 8 personas 10 prompts/persona 6 models
Snapshot Audit
Lightweight check-in that tracks changes in your AI visibility between full audits.
Weekly 4 personas 5 prompts/persona 4 models
Daily 4 personas 5 prompts/persona 4 models
Analyze
Citations
Shows which sources AI models cite when they mention your brand or competitors.
Citation Audit
Fetches the actual cited pages to reveal the author, publisher, publication date, and brand mentions behind every source.
Content Audit
Evaluates your existing content against what AI models look for when forming answers.
Sentiment Audit
Measures how positively or negatively AI models talk about your brand versus competitors.
Technical Audit
Checks your site for technical factors that affect whether AI models can find and use your content.
10 / mo
50 / mo
Act
Content Generation
AI-generated content recommendations based on your audit findings to improve visibility.
3 / mo
10 / mo

See what AI says about your clients' market

Run a free category audit and surface the market intelligence your clients need.

Free to start · No credit card required