The brand intelligence platform for every agency team
From AI visibility and content strategy to PR, product marketing, and competitive analysis. Gumshoe gives every team in your agency the intelligence they need to make smarter client decisions, all from one platform.
One platform
One toolbox. Every agency team.
Gumshoe becomes the shared intelligence layer that powers every client-facing function in your agency.
SEO / AEO
- Visibility Audits
- AI recommendation tracking
- Competitive visibility
- Ranking opportunities
Content
- Content gap identification
- Topic prioritization
- Strategy development
- Publishing opportunities
Product marketing
- Customer question mapping
- Market trend discovery
- Positioning opportunities
- Product conversation analysis
PR
- Citation opportunities
- Authoritative source mapping
- Influence channel discovery
- Recommendation signals
Strategy
- Competitive positioning
- Market movement analysis
- Client recommendations
- Strategic plan support
Paid media
- Ad copy testing
- Audience signal research
- Competitive keyword intelligence
- Message performance tracking
How it works
One platform. Every team.
Personas + prompts are the engine. Every agency function pulls from the same intelligence layer.
SEO / GEO
AI search visibility
Content strategy
Messaging + gaps
Competitive intel
Benchmarking
Personas + prompts
Primary platform inputs
Product messaging
Terms + claims
Brand sentiment
Cross-channel signals
Paid media
Ad copy + keywords
Personas + prompts
Primary platform inputs
SEO / GEO
AI search visibility
Content strategy
Messaging + gaps
Competitive intel
Benchmarking
Product messaging
Terms + claims
Brand sentiment
Cross-channel signals
Paid media
Ad copy + keywords
Brand intelligence
Personas and prompts are the engine. Every team pulls from the same source.
Gumshoe captures what AI models say about a brand, its competitors, and its owned content, across 6 models per audit drawn from 11 tracked, and every buyer persona. That gives every team in your agency a shared view of how the brand is represented.
- Track your client's brand across 6 AI models per audit, drawn from 11 tracked including ChatGPT, Claude, Gemini, and Perplexity
- Map brand attributes, sentiment, and positioning gaps as AI models represent them across models
- Surface citation sources and content gaps so every team knows not just where the client ranks, but why
What you get
From brand audit to content brief in one platform
Every feature is built around the questions agencies need to answer for clients.
Brand Perception Audit
See exactly how AI models describe your client's brand. Which attributes they associate with it, which use cases they connect it to, and whether it shows up in neutral category discussions or active purchase recommendations.
- Attribute and sentiment mapping per AI model
- Intended vs. actual positioning gap analysis
- Free prospect audits to anchor new business pitches
Competitive Ranking
Show clients exactly where they stand against competitors across every AI model and buyer persona.
Persona-Level Signals
Track brand visibility independently for each buyer type. Surface where your client leads and where a competitor dominates the conversation.
92%
CTO
58%
CMO
41%
CFO
Citation Source Mapping
See exactly which domains AI models cite when discussing your client's category. Know where to focus PR and content placement.
Attribute and Sentiment
Track which qualities AI models associate with a brand. Find gaps between intended positioning and actual AI narrative.
Green = present in AI responses. Grey = missing from narrative.
Scheduled Trend Monitoring
Run reports on weekly or monthly cadences. Build before-and-after evidence to prove the value of every content and PR investment.
From insight to action
Brand intelligence tells you exactly which lever to pull
Every gap in a client's AI narrative maps to concrete work your agency can scope and deliver.
Lever 1
First-party content
When AI narrative gaps trace back to missing owned content, Gumshoe's content generator produces structured FAQs, knowledge articles, and topic guides targeted at the exact personas and questions where visibility is weakest.
Lever 2
Third-party coverage
Citation tracking shows which external domains AI models reference when discussing a category. That intelligence targets specific publications and review sites where earning coverage will directly move AI visibility.
Lever 3
Technical improvements
Page audits with five AIO scoring categories identify schema markup gaps, crawlability issues, and content structure problems that prevent AI models from correctly representing owned web properties.
Other tools show you dashboards
Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 6 per audit, from 11 tracked | 4-6 models |
| Entry price | $99/mo, free sample audit first | $100s to $1000s |
"Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for."
Rachael Bly
Senior Vice President, Services, Hawke Media
"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."
Brittney Fred
Head of Search, Linkflow
Choose your plan
Pick a plan for each project you track.
Every plan runs on the Gumshoe persona and prompt engine
We build the buyer personas in your market, then the prompts each one would actually ask. Every audit below runs on top of that, which is why the same question asked by two different buyers comes back with two different answers.
|
What's included in one project
A project is your brand plus a focus area, usually one product or service line. Every plan includes unlimited seats. | Free sample Free One look at how models answer for your brand today. | Starter $99 /mo per project Visibility tracked every month, with weekly monitoring. |
Most popular
Pro $299 /mo per project All five audits every month, with daily monitoring. |
|---|---|---|---|
| Run a free audit | Get Started | Get Started | |
| Visibility Audit Where you turn up across the models your buyers use, and who turns up instead of you.
Learn more
| One time | Monthly | Monthly |
| Sentiment Audit How models talk about you, not just whether they mention you.
Learn more
| — | — | |
| Citation Audit The sources models lean on when they answer, and who those sources talk about.
Learn more
| — | — | |
| Content Audit What your site is missing against the questions buyers are actually asking.
Learn more
| — | — | |
| Technical Audit Whether a model can crawl each URL, read it, and pull an answer out of it.
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| 1 run | 10 runs a month | 50 runs a month |
| Monitoring Snapshot Audits between full audits, so a slide shows up while you can still act on it.
Learn more
| — | Weekly | Daily |
Running many brands? Talk to sales
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