Marketing to Agents: How Personal AI Agents Will Choose What Your Customers Buy
AI is no longer just answering your customers' questions. It's making their purchases. The Gumshoe team on what Muse, Instinct, and the rise of personal agents mean for your brand.
Why now
Personal AI agents went from niche to mainstream in a matter of weeks.
Meta's Muse shot past ChatGPT to the top of the App Store, then got blocked by Amazon for shopping on users' behalf. Instinct, the agent you simply text or call to book, buy, and cancel, hit a $10 billion valuation just weeks after launch.
These agents act as a digital twin for each user, researching, comparing, and buying based on that person's preferences, values, and habits. The last two years were about AI visibility: getting your brand mentioned in a chat. Now the question is whether your product is the one the agent actually picks.
What you'll learn
45 minutes, plus live Q&A
- 1
Why this moment echoes the ChatGPT launch, and why marketers need to pay attention now
- 2
How personal agents differ from the AI chat tools your customers already use
- 3
How agents decide what to buy when a shopper hasn't stated a preference, and why "people like you like this" logic makes personas so important
- 4
Why your content is now training material for agents, and how Brand-to-Agent marketing puts that to work
- 5
A live look at how AI sees a well-known brand's customers, and what the results reveal
We'll close with live audience Q&A, so bring your questions.
Who should attend
Built for the people who own the path to purchase
Brand marketers
Teams who own how their products get discovered, compared, and bought.
Agency teams and their clients
Agencies building the next service line after AI visibility.
Current Gumshoe users
Customers who want to get ahead of how agents reshape the path to purchase.
Reserve Your Spot
Register on Zoom.
October 22nd, 2026 · 12:00–12:45 PM ET · 5:00–5:45 PM BST (London)
Zoom will send your confirmation and join link by email.