Stan Chang

Stan leads product strategy at Gumshoe, translating the raw complexity of AI model behavior into metrics and workflows that marketers can actually use. He spearheaded the development of Gumshoe's core measurement methodology, including the concept of 'share of model,' which tracks what percentage of AI conversations mention a brand across different models and personas.

Before Gumshoe, Stan built products at Redfin and Moloco, where he developed expertise in turning messy, large-scale data into clear user-facing experiences. He holds an MBA from Harvard Business School.

Stan's product philosophy at Gumshoe is rooted in a hard truth he discovered early: getting data out of AI models is easy, but turning it into something people can trust is genuinely hard. His approach of running hundreds of conversations across models, topics, and buyer personas to generate statistical stability is what gives Gumshoe reports their rigor.