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AI Visibility Audit

The Best AI Visibility Audit Built on Your Client's Buyer Personas and the Most Advanced Prompts

Gumshoe asks the AI models who your client's buyers are, builds those personas, sends them into ChatGPT, Claude, Gemini, Perplexity, and more, then tracks how often your client shows up in the answers. You control the models, personas, prompts, and competitor set.

The Most Comprehensive Visibility Audit on the Market.Here is how it compares, line by line.

Head to Head Comparison

How the Gumshoe Visibility Audit Compares to Others

Every number side by side, from entry pricing through to model coverage and seats.

The Gumshoe Visibility Audit compared with competing AI visibility tools, which are not named
Feature Gumshoe Everyone else What this means
Starter $99/mo. Free full audit first, no card. $95 to $99/mo. Trials expire, or entry covers one model. Gumshoe provides more depth, more insights, more models, and you see your visibility before you pay a cent.
Personas 8 buyer personas per audit. No persona layer. Flat prompt lists. You see the headline score and which buyers are behind it.
Visibility Audit 480+ prompts and responses in one structured run. You can slice and dice by buyer, competitor, topic, and model. 25 to 350 prompts, run as a flat list. More prompts, written for you and structured so you can slice them by buyer or competitor.
Snapshot Audit 80 conversations, weekly or daily. Captures variability and urgent changes. A daily dashboard at one depth. A small audit on top of the deep one, where most tools sell the small one as the whole product.
Model coverage 6 per audit, 12 in catalog. Claude included. Choose the models most important to you. 1 to 3 on most tiers. More costs extra. Twelve models to choose from, and you can run every one of them.
Competitors tracked Up to 30. Often capped at 4. Room for your client's full competitive set.
Seats Unlimited, every plan. 1 to 3, then $45 to $99 per user. Your team and your client, at no extra cost.
Get Started Get Started
What's next?
Full Playbook $299/mo. The full Playbook picks up where the audit stops: content, sentiment and citation audits, plus daily snapshots. $399 to $549/mo buys more prompts. The audit is the whole product. The Visibility Audit is the first step of the Gumshoe Playbook. Now access the full playbook and unlock advanced audits.
Explore the Playbook Explore the Playbook

Scroll the table sideways to see every column.

Competitor figures reflect publicly listed plans and limits as of August 2026 and change often. Check current pricing before you quote a client.

Every Gumshoe Visibility Audit Includes

  • Personas: see how often your client's brand shows up in AI chats using synthetic users
  • Competitors: a ranked leaderboard of who AI names instead, with movement since the last run
  • Citations: which websites are influencing AI answers about their category
  • More LLM coverage and deep customization
Brand visibility summary showing the share of AI responses that mention the brand
Your client's visibility score, and the share of AI answers they appear in.
Competitive leaderboard ranking brands by AI mentions and visibility
Who AI recommends instead of them, ranked.

Measured across millions of AI answers

25M+

AI answers analyzed

120M+

Brand mentions tracked

67M+

Citations analyzed

The difference

Here is what makes it the best

What you tell a client, when they ask why you picked Gumshoe.

Every audit starts with one product category

You pick a brand and one product category, and that narrow scope is deliberate. Buyers ask specific questions and models answer specific questions best, so a focused audit gives you a truer read of where your client stands than a survey of everything they sell.

A buyer persona named Corporate Wellness Warrior asking which brand has the best shoes for daily runs, above a brand and product category the audit is scoped to

Gumshoe is built on personas

Gumshoe builds the buyers for that category and runs the audit through them, which is a different starting point from the flat prompt lists most tools begin with. It is also the reason every number on the report breaks out by who was asking, which is the cut a client wants to see. How the personas are built.

Two buyer personas side by side, a Sustainable Fitness Advocate at 13 percent visibility and a Corporate Wellness Warrior at 81 percent, a 6.2x difference for the same brand

Better personas write better prompts

The prompts come from what those buyers would ask, written as full sentences a person would type into a chat window. Better questions going in are what make the answers worth reporting on. How the prompts are written.

Two buyer personas asking different questions, one putting a sustainability question to ChatGPT and the other an employee wellness question to Claude

You control all of it, and we run it

Choose the models and the specific versions, edit the personas, rewrite the prompts, set the topics, pick the competitors on the leaderboard, and shape what the report shows. Gumshoe then runs the whole thing on that configuration every month, so setup stays a one-time job rather than a monthly one.

A customize panel listing models and versions, personas, prompts, topics, competitors and audits, above a control that says you set the schedule

How the Visibility Audit Works

Gumshoe runs on the official model APIs, with personas asking the questions and the models answering them directly.

1

You set the focus

Pick your client's brand and the product category the audit should cover. Focus is what makes the read accurate.

2

AI names their buyers

Gumshoe asks the major models who they think buys in that category. Review, edit, or add your own personas.

3

Those buyers go shopping

Each persona becomes a synthetic user holding real conversations with ChatGPT, Claude, Gemini, and Perplexity.

4

You get the score, and the reasons

Visibility by persona, topic, model, and competitor, with the word-for-word answers and cited sources behind it.

Every audit is persona-driven. See how the personas are built and how the prompts are written.

One audit

Four reads that only a full audit gives you

Which buyers already find your client

Visibility broken out by buyer persona, so you know which buyers AI sends their way and which ones it sends to a competitor.

Where they rank against rivals

A competitive leaderboard with visibility scores, mentions, and momentum against the last run, against the competitors you chose.

Which topics they own, and which they do not

Topic-level visibility showing where AI reliably connects your client to a need, and where it does not.

Whether the work is moving the number

Run on a schedule and track visibility month over month, by model family and by persona, so you have something to show your client at the end of every reporting cycle.

Built to survive contact with a client roster

The terms, once this becomes a line on a retainer.

  • One fixed price per client

    $99 per project, per month. No credit meter, no per-seat math, no mid-retainer add-ons.

  • Every model on every plan

    Nothing sits behind a higher tier, so any client gets the full lineup.

  • Both cadences included

    The deep monthly run and the Snapshot between them, on one subscription.

  • Built for monthly reporting

    The full audit lands on the cycle your client reporting already runs on.

Starter Plan

Starting at $99 a month

Persona-level AI visibility tracking, rerun every month with a weekly Snapshot in between.

One price, per project, with no annual commitment.

Built on the Gumshoe personas and prompt engine

This is step one of the Gumshoe Playbook. Start by measuring where your client stands.

Need the audits that tell you what to change? Compare the Pro Plan.

Questions about the Visibility Audit

How is this different from asking ChatGPT about a client's brand myself?
A single anonymous chat shows you one answer to one question. A Visibility Audit runs hundreds of conversations across multiple models and buyer personas, so you see the full range of answers your client's buyers get, quantified and tracked over time.
What is the difference between the Snapshot Audit and the full Visibility Audit?
The Visibility Audit is the deep monthly run: 8 personas, 10 prompts each, 6 models, with every answer readable word for word. The Snapshot Audit is a smaller run in between, on 4 personas, 5 prompts, and 4 models. The Snapshot tells you something moved. The full audit tells you what happened and to whom. Tools that only sell you snapshots stop at the first half.
How much can I control?
You control all of it: which models and which versions within them, whether to edit or replace the personas, how the prompts are written, which topics get covered, and which competitors appear on the leaderboard. Configure it once and Gumshoe reruns it on the same setup every month, so the numbers stay comparable from one run to the next.
Which AI models are covered?
The major models, including ChatGPT, Claude, Gemini, and Perplexity. Six models are covered at $99 a month, and none of them sit behind a higher plan.
What does $99 get me?
A monthly Visibility Audit across 8 personas, 10 prompts each, and 6 models, plus a weekly Snapshot Audit in between. That is roughly 480 buyer conversations a month you can read word for word. See the full pricing table.
How does this work across a roster of clients?
Pricing is per project, so one client needing one monthly audit is one subscription. Nothing is pooled and nothing is metered, so adding a client is one predictable line item. If you are running audits across a larger roster, the Agency Partnership Program covers roster pricing and white label branding.
Where does the Visibility Audit fit in the bigger picture?
It is step one of the Gumshoe Playbook, which is the full GEO program: measure where your client stands, then work out what to change and prove it moved. The audit answers that first question in depth, and the Playbook covers the rest when your client is ready.

Find out what AI says about your clients.

A full persona-driven Visibility Audit every month, starting at $99 per project, with no annual commitment and no surprises on the invoice.

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