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GEO & Beyond

The brand intelligence platform for every agency team

From AI visibility and content strategy to PR, product marketing, and competitive analysis. Gumshoe gives every team in your agency the intelligence they need to make smarter client decisions, all from one platform.

One platform

One toolbox. Every agency team.

Gumshoe becomes the shared intelligence layer that powers every client-facing function in your agency.

SEO / AEO

  • Visibility audits
  • AI recommendation tracking
  • Competitive visibility
  • Ranking opportunities

Content

  • Content gap identification
  • Topic prioritization
  • Strategy development
  • Publishing opportunities

Product marketing

  • Customer question mapping
  • Market trend discovery
  • Positioning opportunities
  • Product conversation analysis

PR

  • Citation opportunities
  • Authoritative source mapping
  • Influence channel discovery
  • Recommendation signals

Strategy

  • Competitive positioning
  • Market movement analysis
  • Client recommendations
  • Strategic plan support

Paid media

  • Ad copy testing
  • Audience signal research
  • Competitive keyword intelligence
  • Message performance tracking

How it works

One platform. Every team.

Personas + prompts are the engine. Every agency function pulls from the same intelligence layer.

Personas + prompts

Primary platform inputs

SEO / GEO

AI search visibility

Content strategy

Messaging + gaps

Competitive intel

Benchmarking

Product messaging

Terms + claims

Brand sentiment

Cross-channel signals

Paid media

Ad copy + keywords

Search + content functions
Brand + product functions
Platform core

Brand intelligence

Personas and prompts are the engine. Every team pulls from the same source.

Gumshoe captures what AI models say about a brand, its competitors, and its owned content, across 11 model families and every buyer persona. That gives every team in your agency a shared view of how the brand is represented.

  • Track your client's brand across 11 AI models including ChatGPT, Claude, Gemini, and Perplexity
  • Map brand attributes, sentiment, and positioning gaps as AI models represent them across models
  • Surface citation sources and content gaps so every team knows not just where the client ranks, but why
Gumshoe persona visibility table showing AI visibility scores and trend data across personas

What you get

From brand audit to content brief in one platform

Every feature is built around the questions agencies need to answer for clients.

Brand Perception Audit

See exactly how AI models describe your client's brand. Which attributes they associate with it, which use cases they connect it to, and whether it shows up in neutral category discussions or active purchase recommendations.

  • Attribute and sentiment mapping per AI model
  • Intended vs. actual positioning gap analysis
  • Free prospect audits to anchor new business pitches
Gumshoe persona report showing brand visibility score, bio, and top citation sources

Competitive Ranking

Show clients exactly where they stand against competitors across every AI model and buyer persona.

Brand leaderboard showing competitive AI visibility rankings with mentions and visibility scores

Persona-Level Signals

Track brand visibility independently for each buyer type. Surface where your client leads and where a competitor dominates the conversation.

92%

CTO

58%

CMO

41%

CFO

Citation Source Mapping

See exactly which domains AI models cite when discussing your client's category. Know where to focus PR and content placement.

techcrunch.com
g2.com
forbes.com

Attribute and Sentiment

Track which qualities AI models associate with a brand. Find gaps between intended positioning and actual AI narrative.

Reliable Enterprise-grade Fast Easy to use Affordable

Green = present in AI responses. Grey = missing from narrative.

Scheduled Trend Monitoring

Run reports on weekly or monthly cadences. Build before-and-after evidence to prove the value of every content and PR investment.

8 weeks ago Content push Today

From insight to action

Brand intelligence tells you exactly which lever to pull

Every gap in a client's AI narrative maps to concrete work your agency can scope and deliver.

Lever 1

First-party content

When AI narrative gaps trace back to missing owned content, Gumshoe's content generator produces structured FAQs, knowledge articles, and topic guides targeted at the exact personas and questions where visibility is weakest.

Lever 2

Third-party coverage

Citation tracking shows which external domains AI models reference when discussing a category. That intelligence targets specific publications and review sites where earning coverage will directly move AI visibility.

Lever 3

Technical improvements

Page audits with five AIO scoring categories identify schema markup gaps, crawlability issues, and content structure problems that prevent AI models from correctly representing owned web properties.

Other tools show you dashboards
Gumshoe shows you what to do

From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.

Capability Gumshoe Other tools
Persona-driven analysis Deep None or basic
AI content generation Built-in None or limited
Page-level AIO audit Detailed scoring None or limited
Citation source tracking Full Partial
Buyer criteria analysis Yes No
AI models covered 11 models 4-6 models
Entry price $0.10/conversation $100s to $1000s
"Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for."

Rachael Bly

Senior Vice President, Services, Hawke Media

"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."

Brittney Fred

Head of Search, Linkflow

AI visibility that fits your budget

Enterprise-grade AI visibility insights at a price that works for teams of any size, with no annual contracts and the flexibility to cancel anytime.

Free

Try out the platform

$0

Your first audit is free

  • 1 free audit
  • Baseline AI visibility
  • Persona insights
  • Topic tracking
  • Visibility across AI models
  • Team sharing
Get Started for Free

Basic

Predictable fixed-price billing

$49 /audit

Billed each week or each month. Cancel anytime.

  • 6 personas per audit
  • 8 prompts per persona
  • 4 AI models of your choice
  • Scheduled audits
  • Tracked trends
  • Persona & topic insights
Get Started
Most Popular

Standard

More coverage, deeper insights

$99 /audit

Billed each week or each month. Cancel anytime.

  • 8 personas per audit
  • 10 prompts per persona
  • 6 AI models of your choice
  • Scheduled audits
  • Tracked trends
  • Persona & topic insights
Get Started

Custom

For deeper analysis and tracking

Custom

Crafted to your business requirements

  • Tailored personas, prompts, and models
  • Complete visibility across personas, topics, and competitors
  • Dedicated success manager
  • Custom integrations and APIs
Contact Us

Understand how AI describes your clients' brands

Run a free brand intelligence audit and see exactly how AI models represent a brand today.

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