Understand what AI says about your brand. Then own the conversation.
Monitor your visibility & sentiment across ChatGPT, Gemini, Claude, Perplexity, and more AI models. Diagnose gaps by persona and topics. Then shape how AI represents your brand.
The Most Widely Adopted GEO Platform Trusted by over 7,500 Top Brands and Agencies
40,000+
Reports Generated
170,000+
Personas Analyzed
2M+
Brands Measured
See it in action
Your AI visibility at a glance
Gumshoe tracks how 11 AI models talk about your brand across every buyer persona that matters to you.
Brand visibility
Across 70 prompts and 756 conversations
Brand leaderboard
| Rank | Brand | Mentions | Visibility |
|---|---|---|---|
| 1 | Porsche | 617 | 82% |
| 2 | BMW | 475 | 63% |
| 3 | Audi | 283 | 37% |
| 4 | Mercedes | 220 | 29% |
| 5 | Tesla | 130 | 17% |
Persona visibility
How frequently your brand shows up for each persona
Luxury Daily Driver 
Weekend Track Enthusiast 
Tech-Forward Adopter 
Performance Appreciator 
Heritage Collector Model visibility
How often your brand is surfaced across models
The new frontier
Brand building has a new frontier
When buyers ask AI for recommendations, your brand is either part of the answer, or it's invisible. Gumshoe shows you exactly how AI perceives your brand, and gives you the tools to change the narrative.
- See your brand visibility across 11 AI models including ChatGPT, Claude, Gemini, and Perplexity
- Understand how your buyer personas discover your brand in AI conversations
- Use research-backed methods to generate model-influencing content
Here are some top options to consider:
- Your Brand: Excellent blend of performance and luxury...
- Competitor A: Known for range and tech...
- Competitor B: Strong heritage brand...
Gumshoe Insight
Your brand is mentioned in 82% of responses for this persona × topic. Top citation: yourbrand.com/electric
Why Gumshoe is different
Gumshoe simulates how AI talks
to real people, not just machines
Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.
Measuring how AI talks to people
Gumshoe runs conversations as real buyer personas across every major AI model and shows you how each one responds.
Learn how Gumshoe surfaces these personas via AI →
Scraping requires anonymous browsing
Scraping results from a chat session in an anonymous browser does not capture how AI talks to real users.
Real buyer personas
Every conversation runs as a specific persona so you see what your buyers actually see
Every major AI model
ChatGPT, Claude, Gemini, Perplexity, and more. Same persona, different answers.
Different people, different answers
See exactly how AI recommendations change depending on who is asking
Everything you need to own your AI narrative
Go from monitoring your AI visibility to taking action on it, all in one place.
Monitor
Track your brand across the AI landscape
Brand Leaderboard
See exactly where you rank against competitors across every AI model. Compare mention frequency, recommendation rates, and sentiment across ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and more.
- Track up to 30 competitors side by side
- Visibility scores per model and overall
- Change indicators show momentum shifts
Model Visibility
Not all AI models treat your brand the same. See which models mention you most, which ones favor competitors, and how pretrained vs. web-search variants differ in their recommendations.
11 models including Google AI Overviews
Time-Series Trends
Track your AI visibility over time with automated recurring reports. See how model updates, content changes, and competitor moves affect your visibility week over week.
Diagnose
Understand exactly where and why you're winning or losing
Persona Reports
Generic prompts give you generic data. Gumshoe builds AI-inferred buyer personas complete with roles, goals, pain points, and decision-making context, then tests how AI responds to their real questions.
- AI-inferred personas per report based on your brand and industry
- Buyer criteria analysis across key purchase decision factors
- Visibility heatmaps showing exactly where you're winning and losing
- Create or import custom personas and topics to generate custom prompts
Topic & Competitor Heatmaps
Visualize your competitive landscape with interactive heatmaps. See visibility by persona × competitor, topic × competitor, and model × competitor to find your strongest plays and biggest gaps.
Technical Audit Scores
Get a page-by-page Technical Audit that scores how readable each page is to AI. Every audit flags exactly where JSON-LD, schema, structure, and metadata are holding your pages back.
Technical Score
3 critical, 5 recommended fixes
Citation Sources
See which domains AI models actually cite when answering questions in your category. Know where to focus your digital PR and content placement efforts by understanding which third-party sources drive the most AI recommendations.
Act
Pull the three levers that shape AI answers: technical readability, your content, and third-party citations
Technical Audit Improvements
Fix what keeps AI from reading your pages. Each audit turns technical gaps into a prioritized checklist: JSON-LD, schema, structure, and metadata changes you can ship this week.
Content Generator
Gumshoe finds the personas and topics where your brand is weakest, then generates structured content built to close those gaps. Every piece targets a specific opportunity from your report data, not generic best practices.
Earn Citations
See which third-party sources AI trusts in your category, then focus outreach and placements where earning a citation moves your visibility the most.
Export & Integrate
Pull your data into the tools you already use. Full CSV and JSON exports and a read API make it easy to build dashboards, run deeper analysis, or feed insights into your existing workflow.
CSV All report metrics JSON Structured data API Custom integrations
Other tools show you dashboards
Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 11 models | 4-6 models |
| Entry price | $0.10/conversation | $100s to $1000s |
What our customers are saying
“Every AI prompt is basically its own little campaign now. Gumshoe showed us which personas and topics AI models associated with our brand, and we used that to create content that actually shows up in AI answers. The results speak for themselves: citations of content from our domain went up 557% in less than four months.”
Kris Gösser
CMO, Shipium
“Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for. We find the visibility heat maps incredibly useful for showing clients where we're doing well and where we need to focus, especially for clients who are skeptical of suggestions without data behind it.”
Rachael Bly
Senior Vice President, Services, Hawke Media
“Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around.”
Joel Horwitz
Head of Growth, Sourcegraph
“We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build.”
Brittney Fred
Head of Search, Linkflow
Choose your plan
Pick a plan for ongoing AI visibility monitoring.
| What's included |
Most popular
Standard $299 /mo Everything you need to build and execute a strategic plan to increase your AI visibility. Get Started | ||
|---|---|---|---|
| Monitor | |||
| Visibility Audit Full audit of how AI models represent your brand across personas, topics, and competitors. | One time
4 personas
5 prompts/persona
4 models | Monthly
8 personas
10 prompts/persona
6 models | Monthly
8 personas
10 prompts/persona
6 models |
| Snapshot audit Lightweight check-in that tracks changes in your AI visibility between full audits. | — | Weekly
4 personas
5 prompts/persona
4 models | Daily
4 personas
5 prompts/persona
4 models |
| Analyze | |||
| Citation Audit Shows which sources AI models cite when they mention your brand or competitors. | |||
| Deep Citation Audit Fetches the actual cited pages to reveal the author, publisher, publication date, and brand mentions behind every source. | — | — | |
| Content Audit Evaluates your existing content against what AI models look for when forming answers. | — | — | |
| Sentiment Audit Measures how positively or negatively AI models talk about your brand versus competitors. | — | — | |
| Technical Audit Checks your site for technical factors that affect whether AI models can find and use your content. | — | 10 / mo | 50 / mo |
| Act | |||
| Content generation AI-generated content recommendations based on your audit findings to improve visibility. | — | 3 / mo | 10 / mo |
Ready to see what AI says about your brand?
See exactly where you stand across ChatGPT, Gemini, Claude, Perplexity, and more.
Free to start · No credit card required